The New Game

You might have caught it in the news earlier, that it has been confirmed the Game and Gamestation brands will merge as one-they will become one brand, and it was the Game name they have decided on keeping. Both chains are owned by GAME Retail Ltd, and the merge of the two has begun during this September. This will then carry on through October.


Now, I don’t know about you, but when I heard a few months ago that Game and Gamestation may merge, the thing that I didn’t want to happen was that they would change all stores to Game and carry on as they were before. Because while I liked some things about Game, overall I always thought that Gamestation was the stronger of the two, taking into account before and after they were brought up by GAME Retail Ltd. (I used to like it before Gamestation were brought up by Game and, as I was a regular in both stores, I’d hear staff in Gamestation making the odd snide comment about Game‘s service lacking in some way).  Gamestation‘s deals on new games were usually at least as good as Game‘s, sometimes better, their preowned selection was often better, store layout was often better, and they had that extensive selection of retro that Game didn’t offer (though, unfortunately that got smaller and smaller as time went on), oh yeah and their loyalty card schemes were always better. But most of all what made Gamestation better then Game was the customer service.


Customer Service

I’m sure many staff at Game were gamers, and passionate on the subject, but it didn’t feel that way as much, more like the sales people who come round your houses wanting to do your gardening, your windows etc, you know with a classic line in ‘sales talk’. A lot of time it seemed like they were just saying an opinion on a game based on what they think you want to hear, to have the game sold to you, also compared to Gamestation their knowledge was often lacking. Whereas, over at Gamestation not only could I tell, as a whole they had played the games and knew their stuff (or if they hadn’t they could give an honest opinion), they were usually much more gamer friendly, chatting about games, and it felt the store was more ‘for gamers’, whether casual or hardcore, as well as good for newbies. Game  was like so many other high street stores-with it’s more ‘colder and generic’ layout and service.

Game Improvements

So, those would be the plus points I hope the new Game store will be keeping-essentially stuff from Gamestation. So, maybe it was the Game brand that should have stayed? But it does at least look like they are trying to improve the experience of a Game store with new features, some of you might like these ideas, others not. The new relaunched Game stores will have:

  • A broad range of games for sale
  • The ‘community feeling’ and knowledge that Gamestation was more well-known for then Game
  • Every store will be fitted with free WiFi provided by BT
  • Their will be more interactive store points such as more consoles to try out, and tablets too
  • Their will be a new loyalty card (but I only just got the new Gamestation one 🙂 ) which will combine the previous cards of Game and Gamestation.    An app will be released also, that will give access to the loyalty card offers and promotions available

So, theirs a little update with what’s happening with the new Game, if you visit a new store you can let us know if you think theirs been a good improvement or not.

And whether your shopping for games in Game or not, happy gaming.


About Ben Stuart

Hello I am Ben Stuart I am CEO of the Stuffhere Productions company, and we have a number of blogs here on Wordpress.

Posted on September 18, 2012, in Uncategorized and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

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